Product Development, Marketing and Creative Direction

Using recycled waterproof material to design and create a product and creative strategy to increase brand awareness and improve business model for ALIX NYC. The following is the marketing campaign for the sustainable multi function beach tote that could be implemented into ALIX NYC.


A informative visual to promote the products, new sustainable tote and the marketing campaign. 

Creative Directors: Carol D'souza, Macy Jarvis, Angie Santiago
Video Director: Macy Jarvis
Photo Director: Carol D'souza
Make up: Angie Santiago
Videographer & Editor: Daniel
Photographer: Kaleb Fulton