Sourcing, Marketing, Branding and Visual Communication
POSH PUP is a an ethical and socially responsible brand selling pup-wear. (All dogs are pups!)
As more pet owners increasingly treat their small furry animals as family members, the demand for luxury pet services, wellness products and apparel is growing. Taking consumer behaviour and demand into consideration, we created this brand to connect with that market and make the world a better place simultaneously. Our brand provides for the needy and disabled community while also being sustainable throughout the supply chain, from raw materials to distribution.