ULTAMATE

Re-designed app with multiple new features and levels of interactivity

ULTA Beauty

Digital Marketing & Product Development

My team and I developed a new Ulta original product; a skin sensor that provides customers with personalised skincare data, analysis and solutions on the brand's app. Incorporating this into the CRM strategy will increase customer relations and brand loyalty. The strategic product launch will also help Ulta gain competitive advantage and enhance the overall customer experience.