Y3 x Virgin Galactic

Creative Business Strategies, Marketing and Creative Direction

What began with one phone call from Yamamoto, led to a ground breaking collaboration so successful that it developed a new potential in the activewear fashion market.

An interactive, multi-sensory mirror maze to celebrate the launch of the Virgin Galactic’s collaboration with Y-3. The aim of the space is to evoke the idea of the impossible, just as this innovative collaboration does. Celebrating this new technological advancement in Hong Kong creates opportunities in new markets while also keeping Yohji’s values intact. 

THE PROJECT

An interactive, multi-sensory mirror maze to celebrate the launch of the Virgin Galactic’s collaboration with Y-3. The aim of the space is to evoke the idea of the impossible, just as this innovative collaboration does. Celebrating this new technological advancement in Hong Kong creates opportunities in new markets while also keeping Yohji’s values intact. 

THE LOOKBOOK

The promotional campaign that will be released prior to the launch event.